01
We know both sides
We have built, bought, grown and sold projects ourselves. We know what it feels like to be at the start, and how much work goes into a project.
About us
The "boots on the ground" investor
MLK Ventures is the investment brand of mlkDigital LTD. Behind every investment there is no fund and no investment committee, but an entrepreneur who has been building, buying and operating digital projects himself for more than ten years.
Background
From practice, not from a textbook.
MLK Ventures was founded by Andreas Malkow. His entrepreneurial path began in 2013 in e-commerce and quickly led to websites of his own. What works there and what does not, he learned on his own projects – with his own money and all the consequences. He later brought that knowledge into various companies as a long-serving Head of SEO.
Out of this, mlkDigital LTD grew into an ecosystem of its own: a network of publishing projects, in-house tools for content, link building and automation, and long-standing partnerships with agencies worldwide. Today this ecosystem grows entirely under its own steam.
It was not always like that. In the beginning we, too, needed outside capital to take the first big step. And we experienced how valuable it is to have someone alongside the money who brings experience, asks the right questions and helps shape the direction. That is exactly the partner we want to be for other founders today.
This is why MLK Ventures makes our ecosystem available to selected projects. Capital is the entry point; the actual work we do together.
Difference
What sets us apart from classic investors.
02
We execute with our own structures
Content, link building, SEO and performance marketing run on processes and tools we use daily for our own projects. Your project benefits from a system that already works.
03
We stay lean
No large apparatus, no long decision paths. You speak directly with the person who decides and implements.
04
We invest our own money
No fund investors and no fund term. That makes us independent and allows decisions that only pay off over years.
Principles
What we stand for.
Discretion
We discuss your project with you and no one else. For us, confidentiality does not begin with the NDA but with the first conversation.
Equal footing
Founders know their project best. We listen before we make suggestions, and take key decisions together.
Clarity
We say early on whether a project is a fit and explain our reasoning – including when the answer is no.
Collaboration
The first 100 days.
For us, an investment is the beginning of the work. In the first 100 days we lay the groundwork for the next stage of growth together.
PeriodStepContent
Day 1 to 30AssessmentAnalysis of traffic, channels, conversion and key metrics. We understand what works today and why.
Day 31 to 60Growth planPrioritised measures for organic and paid channels, with clear goals and an agreed budget.
Day 61 to 100ExecutionThe first measures go live. Tracking and reporting are in place as a reliable foundation.
AfterwardsOngoing managementMonthly reporting and regular alignment between the shareholders.
Transparency
Who is behind MLK Ventures.
MLK Ventures is part of its own digital ecosystem. These sites show what else we work on.
mlkDigital LTD
Our agency: digital projects, publishing and performance marketing.
mlk-digital.comWebsiteDeal.de
Our platform for buying and selling websites and web projects.
websitedeal.deAndreas Malkow
The personal site of our founder.
andreasmalkow.comAndreas Malkow on LinkedIn.
linkedin.com/in/andreas-malkow-025b72207Let's get to know each other.
You have a project with potential and are looking for a partner who invests and rolls up their sleeves? A first conversation is non-binding and confidential.