Websites
Content · Affiliate · Portals
Niche sites, comparison portals and publishers with genuine editorial substance.
What we look at
- Sustainable organic traffic
- Diversified revenue sources
- Original content and a clean link profile
Venture capital for digital businesses
Investments in digital assets.
MLK Ventures invests €50,000 to €500,000 in websites, apps and SaaS – at an early stage or once first revenues are in. With experience and network, we support the next stage of scaling.
Ticket size
€50,000 – €500,000
Asset classes
Websites · Apps · SaaS
Stages
Pre-seed to profitable
Focus
Organic growth & performance marketing
Approach
A confidential alternative to a public listing.
Many solid digital projects change hands through marketplaces such as Flippa or WebsiteDeal – listed publicly and often under time pressure. MLK Ventures offers founders another route: it starts with a conversation, not a listing.
Whether a minority stake, joint growth or a full acquisition – the structure follows your project and your plans, not a standard process.
Off-market
No public listing. Your project is discussed with us only.
Partnership
An investment rather than a one-off transaction. You can share in future growth.
Scaling
Beyond capital we contribute execution – focused on organic growth and performance marketing.
Investment focus
Three asset classes we understand and operate ourselves.
We invest in digital business models whose value can be measured against transparent metrics.
Apps
iOS · Android
Mobile applications with clear utility and robust monetisation.
What we look at
- Subscription or in-app revenue
- Stable retention and store ratings
- Transferable developer accounts
SaaS
B2B · B2C
Software with recurring revenue – from a focused niche tool to a platform.
What we look at
- Recurring revenue (MRR)
- Low churn and transparent unit economics
- Maintainable, documented tech stack
Metrics we reviewMRR / ARRChurnCAC / LTVOrganic trafficContribution marginFounder dependency
Value contribution
Capital is the start. Growth is the work.
For us, smart money means contributing the disciplines we are strongest in – and implementing them together with you.
Core competence
Organic growth
SEO, content strategy and brand building. We build reach that lasts – without permanent dependence on media budgets.
- Technical SEO and information architecture
- Content strategy and editorial scaling
- Link building and digital PR
- Brand building
Core competence
Performance marketing
Paid channels, managed by the numbers. We build scalable acquisition channels and optimise them along CAC, ROAS and customer lifetime value.
- Google Ads and Shopping
- Paid social (Meta, LinkedIn, TikTok)
- Conversion optimisation and landing pages
- Tracking, attribution and reporting
Capital
€50,000 – €500,000
Our own funds – no fund term and no exit pressure from a fund cycle.
Network
Access to co-investors, partners for follow-on rounds and specialised service providers for product and technology.
Stages
Invest early or once first revenues are in.
We invest at different stages – each with a fitting structure. Select a stage.
Minority investment
- Characteristics
- Product live or as an MVP, first users, no meaningful revenue yet.
- Instrument
- Convertible loan or capital increase
- Valuation basis
- Team, product and market potential; pre-money valuation or valuation cap
- We contribute
- Capital for market entry, building organic reach, first performance campaigns, access to our network
- Your role
- You continue to lead the project; we support as an active shareholder.
Investment structures
Three basic structures, individually shaped.
We set out the key terms in a term sheet and adapt them to your project.
Minority investment
MLK 10–49 %Founder
You keep control and gain a partner with capital and operational experience.
- Instrument
- Capital increase or convertible loan
- Typical for
- Early stage, early revenue
Majority investment
MLK 51–80 %Founder
You realise part of the value created and stay invested in future growth.
- Instrument
- Share purchase, optionally with a rollover stake
- Typical for
- Early revenue, profitable projects
Full acquisition
MLK 100 %
A clear handover with supported onboarding. On request with a performance-based component (earn-out).
- Instrument
- Asset deal or share deal
- Typical for
- Profitable projects
Process
Structured, confidential, without unnecessary formalities.
- 01
First conversation
You present your project, we explain our approach. Non-binding.
- 02
NDA & data
After a mutual non-disclosure agreement we receive read access to analytics and payment data.
- 03
Term sheet
Indicative offer with valuation, investment structure and key terms.
- 04
Due diligence
Review of numbers, code, traffic and contracts – focused and proportionate.
- 05
Signing & closing
Signing of contracts, payment via escrow, transfer of assets.
Contact
Present your project.
A few key details are enough for a first assessment. Documents are only exchanged once a non-disclosure agreement is in place.
Prefer to write directly?
kontakt@mlk-ventures.com
Questions
What founders want to know before a first conversation.
Our investments range from €50,000 to €500,000. We also invest at an early stage without meaningful revenue if product, market and founders are convincing. What matters is the outlook, not current size alone.